Sports media’s future lies in cinematic, immersive and collaborative narratives aimed at Gen Z fans who demand more personalized storytelling.
Schatzberg’s aim is to reconstruct the conceptual history of technology with an aim of reinvigorating it within society and the academy as a normative goal: steering technologies towards more humane purposes.
Artificial Intelligence
Since sports broadcasting has traditionally been out of reach of many fans due to expensive equipment and large production teams required, broader audiences were not able to enjoy high-quality sports coverage. Now however, thanks to new generations of technology this trend is changing dramatically.
Artificial intelligence (AI) has rapidly transformed the sports media industry. Used for automating processes and providing data-driven insights to viewers, AI also serves as a powerful way of customising content for sports audiences and creating memorable experiences for them.
AI is revolutionising visual effects and augmented reality in sports broadcasting. While traditional VFX processes are lengthy and can be expensive, AI’s capacity for producing realistic effects and animations in less time saves producers a tremendous amount of money.
AI and sports broadcasting have come together in an impressive partnership, producing compelling personalised content with data-driven insight. One example of this is bodycams attached to players’ jerseys which allow fans to watch their teams from an entirely unique viewpoint and strengthen the bond between athletes and their supporters. Furthermore, these bodycams enable commentators to create more vivid pictures of what’s happening on-screen using precise data.
Immersive Experiences
As fans seek more from their sports broadcasting experiences, innovative technologies are rapidly revolutionizing how events are captured and presented to fans. From virtual reality to multi-angle streaming and augmented reality – these revolutionary advances are revolutionizing how fans consume sports content.
Sports clubs that use experience design effectively can create lasting connections with fans by creating an enjoyable fan experience that is truly interactive and meaningful. Not only will this strengthen fan relationships but these tools may also increase brand perception and promote loyalty among fans.
Immersive experiences engage audiences by immersing them in an immersive narrative or environment, dissolving any boundary between digital and real reality. Unlike traditional advertising that may only focus on selling products or services, immersive experiences provide deeper engagement that promotes brand awareness, loyalty and word-of-mouth promotion.
As immersive technology progresses, it has become more affordable and accessible to both consumers and brands alike. 5G allows high-definition video and live streaming at a fraction of the cost associated with current satellite systems; edge computing reduces lag and allows viewers to engage with live content instantly; VR and AR capabilities have made sports organizations such as NBA teams use these tools to bring fans onto the field or court, making them feel part of the action!
Data-Driven Insights
Key to any effective business strategy lies in making data-driven decisions. Data can help businesses strengthen customer relationships, develop targeted marketing campaigns, and uncover new business opportunities. Generating data-driven insights involves gathering raw data, analyzing it for patterns and trends, then acting upon these discoveries.
Data-driven insights help businesses better understand their customers on a deeper level, which enables them to create customized experiences and keep customers engaged with a brand. For example, sports fans who subscribe to digital platforms that deliver highly tailored highlights and video content may remain loyal to that brand over time.
Companies using data-driven insights can also use them to avoid costly errors and ensure their strategies are successful. While reactive decision-making often leads to costly missteps, data-driven insights allow businesses to identify potential issues early enough that they can be addressed before becoming serious or irreparable problems.
To make data-driven decisions effectively, it’s critical to use the appropriate tools and technology. This includes analytics platforms and data warehousing solutions which allow companies to organize and analyze data to uncover actionable insights. Furthermore, these platforms help break down silos between departments for an unified analysis allowing businesses to easily find solutions tailored specifically for them. Furthermore, such technologies facilitate an increase in efficiency, effectiveness and productivity within an organization’s workforce.
Personalization
IBM research indicates that 26% of fans across all age groups value personalized AI-enhanced content delivery to offer personalized highlights and notifications as a top priority, providing sports broadcasters an opportunity to establish more meaningful relationships with viewers.
Personalization has become an industry standard across numerous popular brands. Amazon suggests products based on past behavior and Facebook adjusts your friend feed accordingly to show only what it thinks you want to see.
Personalization extends even further in sports broadcasting. Consumers now have access to more individualized sports content and experiences than ever, like Canela Media’s subscription-based streaming service that features both esports and traditional sporting events.
As technology revolutionizes how we watch sports, broadcasters must adapt with it by adopting new tools and approaches in order to remain competitive. By working closely with tech firms and skilling up teams on emerging technologies, sports broadcasters can ensure they have all of the tools in place that allow them to tell compelling narratives in the future.